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With over 30 years of experience across diverse sectors, I bring exceptional knowledge of branding strategy from Ogilvy & Mather and skills from guiding blue-chip brands in CPG, pharmaceuticals, non-profits, associations and service firms. My years as an adjunct lecturer in marketing communications have further enriched my expertise.
Led the Chicago office in pioneering Ogilvy’s then innovative method, "Brand Stewardship."
Revitalized iconic brands from Kimberly-Clark and Kraft Foods (e.g., Kleenex and Log Cabin).
Directed integrated teams for major clients, including Ameritrade and AMEX.
Gained specialized insight in scientific marketing at a leading medical promotion firm.
Directed pharmaceutical launches for Bristol-Myers Squibb, AstraZeneca, and Pfizer.
Co-led dept. of 50 account managers and co-developed "Pharm of the Future" training.
Moving to a boutique agency, led rebranding efforts for associations, nonprofits and service firms.
Built consensus within member-driven groups.
Transformed benefits into clear, actionable value.
Strategic advisor on branding and communications strategy.
Now deliver clients clear, fresh thinking and proven experience with my own firm.
Create agile teams to elevate your brand and communications with efficiency.
Draw on a network of colleagues skilled in strategy, copy and design.
A dedicated focus on simplicity and results.
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